SEO - Stands as Search Engine Optimization. It is technique to increase traffice from organic or free listing on search engine response page (SERP). All major search engines like google, bing, yahoo, msn etc shows these result in respect of search queries. Google shows 10 result per page.
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Simple and General Defination - SEO stand as search engine optimization, that means optimization of search engine. Optimization means utilization, utilization of search engine for personal benefits. So, In Simple, The complete, maximum and proper use of serach engine (google, bing, yahoo) to achieve our target, our goals, our job is called SEO
Now, YOU ARE THINKING - What is our targets, goals or jobs
So, It is simple, we want to rank or position our website (for which we are doing seo) on top 10 results or on top 3 results.
EXAMPLE - RAM owns a readyment clothes shop and want to expand his business across the city or state or country. And so, makes website related clothes designs and offers. And want, when any customer or internet user type fancy shirt or clothes or anything related to clothes, His websites appears on top, so that customer can see his products and can make purchase online. To ACHIEVE this target, goal, he need to do seo for his sites, So that, his website appear on top. Because, on internet lakhs of sites related to clothes or other things are present, so compete this, he need to do seo on his clothes websites.
We Divide SEO in Two Parts
- On-Page SEO
- Off-Page SEO
Off-Page SEO - As Name suggests, the efforts, changes, work-out done (or employed) on external body or outside the website pages. this includes -
- Article Submission
- Directory Submission
- Social Bookmarking
- Forums Posting
- Classified Submission
- Question-Answers Submission (or QA - Submission)
- Press Release Submission
- Story Submission
- E-Book Submission
- Blogging
- Blog Comments
- Quest Posting
On-Page SEO -Simple and easy, As suggested by name, the efforts or work-out, we done on our website, websites pages is called ON PAGE SEO.
- Title Optimization
- Tags Optimization
- Image Optimization
- Templete Optimization
- Header-Footer Optimization
- Content Optimization
- Meta tags Optimization and a lots of more.