New Rules and Guidelines that need to follow
- Always keep in mind EMD concept and It also applicable on inner pages, also.
- Mobile optimization of website is neccessary. Now its is not optional anymore.
- Don't use hidden link or text on web-pages.
- Title length should not be more than 65 characters and for description: 165
- Image optimization is compulsory.
- Use Google webmaster tool. So that, always be updated of site health.
- Take care of soft 404 errors, in case of ecommerce portals.
- Do regular check of any manual penalty via webmaster tool.
- Social account play a important role. So, don't ignore them anymore.
- Like on google plus profile act as a backlink or vote.
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